The only zip-up swaddle that allows your baby to sleep in a more natural position with arms UP.

Why arms UP?

It is your baby’s natural sleep position that allows your baby access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep, by sucking on their fingers or gently rubbing their cheeks. Medical research suggests that babies sleep better, & for longer, if they are able to self-soothe.

The Swaddle UP™ is the only zip-up swaddle available that allows your baby to sleep in the arms UP position. The Swaddle UP™ requires no complicated wrapping, so everyone can swaddle right every time. 

Need more sleep? Swaddle UP!

• Snug fit makes your baby feel secure & helps to calm their natural startle reflex
• Eliminates excess loose fabric in the crib
• Wings prevent face-scratching
• May reduce the risk of your baby accidentally rolling onto their tummy
• Genius two-way zipper for easy diaper changes
• Hip-healthy design allows hips and legs to flex naturally