Brushing with Jack N' Jill Strawberry Natural Certified Toothpaste helps clean teeth and provides natural protection against cavities.

This mild gel formulation is fluoride free and suitable from 6 months (when baby's first teeth usually come through). Jack N' Jill know little kids don't know how to spit - Jack N' Jill Toothpaste is safe if swallowed when used as directed. Toothbrushing time has never been easier or more fun! Ingredients such as xylitol and calendula, plus regular and effective brushing, help to soothe gums and fight tooth decay.

Benefits: With 40% xylitol, Jack N' Jill Toothpaste helps balance the pH in the mouth. xylitol has also been shown to reduce bacteria trapped in plaque whilst silica gently cleans teeth to help avoid the build-up of plaque. Calendula flower extract helps to naturally soothe gums. It is recommended that your child learns to brush their teeth after each meal to help develop good oral hygiene habits. Jack N’ Jill Natural Certified Toothpaste has received the COSMOS Natural Standard Ecocert certification. Ecocert is the world’s leading specialist in certification of sustainable practices and organic products.